A Love Letter To Classic Animation
Associate Creative Director, Copy & Strategy
In The Legend of Ochi, writer/director Isaiah Saxon and A24 set out to immerse audiences in the beautifully practical and fantastical world of a young girl’s journey to find her voice.
With our campaign, we wanted to evoke a sense of welcomed déjà vu with our audience, transporting them back to their childhood, and cutting through the CGI noise to remind them why they fell in love with animation in the first place.
We blended mythical folklore and modern artistry to elicit a sense of magical adventure with our creative. From a Baby Ochi infomercial brought to life with a custom in-house shoot to partnering with Recess Therapy to promote a UGC contest for Ochi crafters, our campaign resonated with audiences young and old.