CD, Copy & Strategy — Watson Design Group

June 2025 - Present

Lead a team of Social Strategists, Community Managers, and ACDs of Copy and Strategy • Develop copy direction, tone of voice, and strategic approaches for connected campaigns across film and television • Work closely with the ECD and Account Director to develop and maintain client relationships • Oversee creative and strategy across multiple brand retainers and single-title campaigns

ACD, Copy & Strategy — Watson Design Group

September 2022 - June 2025

Developed 360 campaign strategy for a variety of entertainment companies such as A24, Focus Features, Amazon, and Lionsgate • Built and presented pitch decks to clients • Developed tonal strategies and copywriting guidelines across film and television campaigns

ACD Strategist & Copywriter — Freelance

May 2022 - September 2022

Strategy and copywriting for brands such as Amazon, Hulu, Peet’s Coffee, Beach Body On Demand Interactive, & STARZPLAY

Senior Manager, Social and Entertainment — Sid Lee

July 2019 - August 2021

Developed comprehensive social campaign strategies for major entertainment companies and brands such as Netflix, Amazon, TikTok and Dickies • Digital production across a gamut of social assets, including AV and 3D Animation • Strategic writing for pitches in addition to script writing for television spots and social videos • On set production and assistant directing with major Netflix talent for multiple film titles

Junior Digital Manager — Digital Media Management

July 2018 - July 2019

Developed strategy, tone and creative marketing assets for theatrical campaigns for Netflix, Amazon, The Orchard and more • Worked across multiple teams to ensure a successful campaign was produced and managed • Provided comprehensive reporting and analysis across film campaigns

Digital Strategist — InSync PLUS

October 2017 - July 2018

Strategized and produced integrated, headline worthy campaigns for TV and films for Netflix, Amazon, National Geographic, Warner Brothers and more • Used analytics and data to compile reports for clients and win new business • Grew the digital department revenue by 600 percent with an RFP close rate of 92 percent

Awards & Achievements

Austin Film Festival Second Rounder

Academy Nicholl Fellowship Quarterfinalist

Atlanta Film Festival Semifinalist

Guinness World Record Breaking Campaign - netflixreality.com

Shorty Awards Gen AI Silver Honor - Civil War

Silver Clio Winner - The Midnight Sky Social Campaign

Silver Clio Winner - “Lior’s True Story”

Webby Winner - Challengers Social Campaign

Education

Loyola Marymount University

Bachelor of Arts - Screenwriting

2012 - 2016