“It’s About A Feeling”

Creative Director, Copy & Strategy

Tuner follows the story of Niki, a piano tuner with a hearing condition that makes him extremely sensitive to noise, which leads him to discover an unexpected talent for cracking safes. Sound and rhythm were the heart of our social campaign and the driving force of all of our creative assets. Marrying Niki’s two virtuosities, our graphics were inspired by the various lock mechanisms Niki needed to crack in the film, and our edits pulsed at a melodic, prestissimo tempo, echoing the infectious rhythm of the film.